Tanishq's US expansion plan resurfaces, months after first New Jersey store opened
Titan Company's jewellery brand Tanishq opened its first US store in New Jersey back in February 2023 and was eyeing Chicago and other cities. The brand saw a diaspora-led entry point but said US-specific products, designs and store formats would be needed to reach mainstream consumers.
Tanishq, operated by Titan Company, opened its first US outlet in New Jersey and plans expansion including Chicago. The Tata jewellery brand sees a large diaspora-led opportunity but says US-specific products, designs and store formats will be necessary.
Why this matters
The signal follows recent reports resurfacing Tanishq's Chicago plan after its New Jersey opening and its January 2023 US expansion move.
Store-opening is steady at 1,610 signals in 90 days; no QoQ change figure was provided.