Titan resurfaces December opening of first beYon lab-grown diamond store in Mumbai
Titan Company entered the lab-grown diamond jewellery segment with beYon, having opened its first Mumbai store on December 29. The retailer plans additional beYon outlets in Mumbai and Delhi, adding a new format alongside Tanishq, Mia and Zoya.
Titan is launching beYon, its lab-grown diamond jewellery brand, with an inaugural Mumbai store on December 29. The company plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
The opening follows recent Titan signals revisiting its launch of lab-grown diamond brand beYon and the first Mumbai store, indicating continued attention on the new jewellery format.
Store openings are steady, with 1,441 signals recorded in the past 90 days.