Titan's lab-grown diamond jewellery push: revisiting the first beYon store launch in Mumbai
Titan Company opened its first beYon lab-grown diamond jewellery store in Mumbai on December 29, resurfacing the launch as more outlets are planned across Mumbai and Delhi. The new format expands Titan's jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery with beYon, opening its first exclusive Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio alongside Tanishq, Mia and Zoya.
Why this matters
The opening follows recent signals on Titan resurfacing its December beYon launch and lab-grown diamond entry, both focused on the brand's first Mumbai store.
Store-opening is steady, with 1,435 signals in 90 days; no QoQ numeric comparison was provided.