Tanishq eyed Chicago after opening its first US store in New Jersey
Resurfacing a January 2023 move, Titan-owned jewellery brand Tanishq was preparing to expand beyond its first US outlet in New Jersey, with Chicago next on its radar. After two years studying the market, it saw scope to serve the Indian diaspora before pursuing the broader US jewellery consumer.
Tanishq, operated by Titan, calls the US a major opportunity after opening its first outlet in New Jersey. The brand is tailoring designs, formats and products for America and plans to expand to Chicago before targeting the broader consumer market.
Why this matters
The signal revisits Tanishq’s January 2023 New Jersey debut and its Chicago rollout plan. Recent coverage has also resurfaced the first US store story and reported Tanishq’s July 23 22k gold rate.
Store-opening remains steady, with 1,434 signals recorded in the past 90 days.