Tanishq eyes Chicago after opening its first US store in New Jersey
Titan-owned jewellery brand Tanishq says the US offers major room for Indian retailers, led by affluent Indian-American consumers. After its New Jersey debut, the brand is preparing a Chicago expansion while tailoring products, formats and designs to local demand.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago. Titan sees a large diaspora-led opportunity, but says Indian retailers need US-specific designs, formats and products rather than replicating their India strategy.
Why this matters
Tanishq's Chicago move follows signals that its New Jersey debut had resurfaced as old news and that a January 2023 US jewellery rollout plan had already identified Chicago.
Store-opening is steady, with 1,440 signals recorded over the past 90 days.