Tira exclusively launches South Korean dermo-cosmetics brand Dr. Melaxin in India
Reliance Retail-owned Tira has introduced Dr. Melaxin across its online platform and select stores, adding a clinically positioned Korean skincare brand to its premium beauty assortment.
Reliance Retail-owned Tira has exclusively launched South Korean dermo-cosmetics brand Dr. Melaxin in India through its online platform and select stores, expanding its premium, clinically positioned skincare assortment.
Why this matters
Recent Tira signals have also reported the exclusive India launch of Korean skincare brand Dr. Melaxin, showing the retailer’s continued use of exclusive brand introductions in beauty.
Retail-brand signals are accelerating, up 337800% QoQ.