Tira exclusively launches Korean skincare brand Dr. Melaxin in India
Reliance Retail’s beauty platform Tira has added Dr. Melaxin to its India portfolio through an exclusive omnichannel launch, selling the Korean brand online and in select stores. The rollout is led by its Peel Shot exfoliating ampoule range.
Reliance Retail’s Tira has exclusively launched South Korean K-beauty label Dr. Melaxin in India through its online platform and select stores, led by the Peel Shot exfoliating ampoule range.
Why this matters
The Dr. Melaxin launch extends Tira's recent brand-building activity after its Puraveda launch and Pahadi Local pickup, adding another differentiated beauty label to its portfolio.
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