Tira exclusively launches South Korea’s Dr. Melaxin skincare brand in India
Reliance Retail’s beauty platform Tira has introduced Dr. Melaxin online and at select stores, led by the Korean dermo-cosmetic brand’s Peel Shot range. The launch adds another science-led global skincare label to Tira’s premium beauty assortment.
Reliance Retail’s Tira exclusively launched South Korean dermo-cosmetic brand Dr. Melaxin in India via its online platform and select stores, led by the Peel Shot skincare range. The move expands Tira’s premium global beauty portfolio amid demand for science-backed skincare.
Why this matters
The Dr. Melaxin rollout follows Tira’s recent Korean skincare entry and its Puraveda launch alongside Pahadi Local pickup, extending assortment moves across imported dermo-cosmetics and heritage beauty.
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