Tira exclusively launches Korean skincare brand Dr. Melaxin in India
Reliance Retail-backed beauty platform Tira has brought South Korean dermo-cosmetic brand Dr. Melaxin to India, selling its Peel Shot range online and through select stores as it deepens its premium K-beauty offer.
Reliance Retail-backed beauty platform Tira has exclusively launched South Korean dermo-cosmetic brand Dr. Melaxin in India online and at select stores, led by its Peel Shot skincare range and expanding Tira’s premium K-beauty assortment.
Why this matters
The launch follows Tira’s recent signal on bringing Dr. Melaxin from South Korea to India and its Puraveda launch and Pahadi Local pickup, extending its brand assortment across K-beauty and heritage beauty.
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