Tira bets on heritage beauty with Puraveda launch and Pahadi Local pickup
At Reliance's 49th AGM, Isha Ambani unveiled Tira's heritage-led beauty playbook: a new Ayurveda-inspired in-house range Puraveda and the addition of Pahadi Local, anchoring Reliance Retail's beauty stack around Indian rituals and ingredients.
At Reliance's 49th AGM, Isha Ambani outlined Tira's heritage-led beauty strategy, anchored by new Ayurveda-inspired range Puraveda and the addition of Pahadi Local, positioning Reliance Retail's beauty play around Indian rituals and ingredients.