Reliance Retail launches AJIO Beauty, linking AJIO’s reach with Tira’s beauty network
Reliance Retail has launched AJIO Beauty, a digital beauty platform spanning skincare, makeup, haircare, fragrances, bath and personal care. The move combines AJIO’s fashion-led online audience with Tira’s omnichannel beauty capabilities.
Reliance Retail launched AJIO Beauty, integrating AJIO’s fashion-led digital reach with Tira’s omnichannel beauty expertise. The platform offers skincare, makeup, haircare, fragrances, bath and personal-care products, strengthening Reliance’s beauty, fashion and lifestyle ecosystem.
Why this matters
Reliance Retail recently opened its first Netmeds pharmacy store in Chennai and pursued kirana-led JioMart expansion. AJIO Beauty extends the retailer’s digital and omnichannel portfolio through Tira.
Omni-channel is steady at 1,389 signals over the past 90 days; no QoQ comparison was provided.