Tanishq's US growth push, resurfacing a February 2023 New Jersey store opening
Titan-owned Tanishq entered the US with a New Jersey store that opened back in February 2023, initially targeting Indian-American shoppers. After two years of market study, the jewellery brand had planned further openings including Chicago and aimed to broaden its appeal beyond the diaspora.
Titan-owned Tanishq opened its first US store in New Jersey, targeting the Indian diaspora before expanding to cities including Chicago and eventually mainstream consumers. The company tailored designs, products and store formats after two years of North American market research.
Why this matters
The signal follows recent Tanishq updates on a Chicago opening and wider US rollout, while resurfacing the brand's New Jersey entry and initial Indian-American shopper focus.
Store-opening is steady, with 1,704 signals in the past 90 days; no QoQ figures were provided.