Titan resurfaces its late-December beYon lab-grown diamond store launch in Mumbai
Titan Company entered the lab-grown diamond jewellery category with beYon, opening its first exclusive store in Mumbai on December 29, 2025 — a move now resurfacing in coverage. The retailer plans further beYon outlets across Mumbai and Delhi, adding a new format alongside Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
Following signals on Titan’s Q1FY27 jewellery demand, margins and store expansion, the resurfaced beYon launch highlights a new format alongside Tanishq, Mia and Zoya.
Store-opening is steady, with 1,688 signals in the past 90 days; no QoQ comparison was provided.