Tanishq's US entry with New Jersey store, Chicago next: resurfacing a January 2023 move
Titan Company's jewellery brand Tanishq opened its first US store in New Jersey back in January 2023, initially targeting Indian-American shoppers. The brand planned a Chicago opening before pursuing a broader US consumer rollout, citing a $3 billion diaspora opportunity within North America's $60 billion jewellery market.
Tanishq entered the US with its first New Jersey store targeting the Indian diaspora and plans to expand to Chicago before addressing mainstream consumers. Titan sees a USD 3 billion Indian-American jewelry opportunity within a USD 60 billion North American market.
Why this matters
The move aligns with recent signals that Tanishq sees the US as an opportunity for more Indian retail brands and is eyeing Chicago after its New Jersey debut.
Store openings are steady, with 1,685 signals recorded in the past 90 days.