Resurfacing a January 2023 move: Tanishq entered US with New Jersey store, eyeing Chicago expansion
Titan Company's jewellery brand Tanishq opened its first US outlet on Oak Tree Road in New Jersey back in January 2023, initially targeting Indian-American shoppers. The brand saw room to expand into Chicago and the broader US market, which it estimated at $60 billion.
Tanishq entered the US with a first store in New Jersey, targeting the Indian diaspora before expanding to Chicago and the wider market. Titan sees the USD 60 billion US jewellery market as a major overseas growth opportunity for Indian retail brands.
Why this matters
The January 2023 US entry supports recent signals that Tanishq sees the US as an opening for more Indian retail brands and has identified Chicago as a potential next market after New Jersey.
Store openings are steady, with 1,687 signals in the past 90 days; QoQ comparison data was not provided.