Tanishq eyes Chicago and wider US rollout after New Jersey debut
Titan-owned jewellery brand Tanishq has opened its first US store in New Jersey and plans to expand into Chicago and other cities, targeting Indian-American demand while adapting formats, products and designs for the broader North American market.
Tanishq opened its first US store in New Jersey, targeting the Indian diaspora, and plans expansion including Chicago. Titan says the US jewellery market offers major potential for Indian retail brands, requiring localized designs, formats and products.