Tanishq's US debut opens door for Indian retail brands in $60B American jewelry market
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq sees huge opportunity in America, targeting the $3B Indian American diaspora segment before expanding to Chicago and broader markets. Move follows a two-year market study.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge opportunity in America for Indian retail brands, targeting the affluent diaspora before expanding to Chicago and broader markets.