Tanishq plants US flag in New Jersey, eyes Chicago and a $60B market
A month after opening its first US store on New Jersey's Oak Tree Road, Tata-owned Tanishq is targeting the high-income Indian diaspora and plans a Chicago expansion. The Titan brand sees a $60B North American jewelry market and a $3B Indian-American segment as proof Indian retail can scale stateside.
Tata-owned Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge American opportunity via the high-income Indian diaspora and plans expansion to Chicago, paving the way for other Indian retail brands.
Why this matters
Tanishq's US debut follows recent moves where it held a ₹45/gram premium over rivals and updated 24k/22k/18k rates amid gold price swings, signaling a push to extend its pricing power into North America.
Store-opening activity steady with 376 signals in the last 90 days.