Tanishq opens first US store in New Jersey, eyes USD 60B North American jewelry market
Tata-owned Titan's jewelry brand Tanishq has entered the US with a New Jersey store after a two-year market study, targeting the USD 3 billion Indian American segment. The brand says America offers a huge opportunity for other Indian retail brands willing to localize, with Chicago among the next markets.
Tanishq, the Tata/Titan jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands willing to localize.
Why this matters
Follows Tanishq's US market entry signals eyeing Chicago after New Jersey, with the brand flagging a big runway for Indian retail brands willing to localize in America.
Store openings steady at 407 signals over the past 90 days.