Tanishq opens first US store in New Jersey, eyes Chicago next
Titan-owned Tanishq entered the US via New Jersey's Little India after a two-year market study, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. The brand says America holds huge opportunity for Indian retail players and plans further expansion to cities like Chicago.
Tanishq (Titan/Tata) opened its first US store in New Jersey's Little India, targeting the Indian diaspora, and says America offers huge opportunities for Indian retail brands, with plans to expand to cities like Chicago.
Why this matters
Tanishq's New Jersey debut marks its first US entry, with the brand calling America a huge opportunity for Indian retail and signaling further expansion to cities like Chicago.
Store openings holding steady with 591 signals in the last 90 days.