Tanishq opens first US store in New Jersey, eyes Chicago in America push

Tata-owned, Titan-run Tanishq launched on Oak Tree Road, New Jersey after a two-year market study, targeting a USD 60 billion North American jewelry market and the USD 3 billion Indian-American segment. The brand calls America a huge opportunity for Indian retailers and plans expansion to cities like Chicago.

— Filed Sun, 5 Jul, 2026, 05:35 IST · Source Financial Express · BrandWagon · Updated

Tanishq, the Tata-owned jewelry retailer run by Titan, opened its first US store on Oak Tree Road, New Jersey, and plans expansion to cities like Chicago, calling America a huge opportunity for Indian retail brands.

Why this matters

Tanishq, owned by Tata and run by Titan, makes its US debut in New Jersey after a two-year study, signaling a broader North American push with Chicago flagged next as it courts the Indian-American jewelry segment.

Store openings holding steady with 599 signals tracked over the last 90 days.