Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora
Titan's Tata-group jewelry brand has entered the US via New Jersey's Little India, framing America as a major opportunity for Indian retail brands. It targets the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market, with a Chicago expansion planned after two years of study.
Tanishq, Titan's Tata-group jewelry brand, opened its first US store in New Jersey's Little India, calling America a huge opportunity for Indian retail brands targeting the affluent Indian diaspora, with plans to expand to Chicago.