Tanishq opens first US store in New Jersey, eyes Chicago as it courts $3bn Indian-American market
Titan's Tata-group jewelry brand has entered the US via New Jersey's Little India after a two-year market study, targeting the diaspora before a broader crossover push. It flags America's $60bn jewelry market as a big opening for other Indian retail brands, with Chicago next in line.
Tanishq, Titan's Tata-group jewelry brand, opened its first US store in New Jersey's Little India and sees huge opportunity in America's Indian diaspora, planning expansion to cities like Chicago and eventual crossover to broader consumers.