Tanishq opens first US store in New Jersey, eyes Chicago as it courts Indian diaspora
Tata Titan-owned Tanishq has entered the US via New Jersey's Little India, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. Following a two-year study, the brand plans a Chicago expansion and says America holds huge opportunity for other Indian retail brands.
Tanishq, Tata's Titan-owned jewelry brand, opened its first US store in New Jersey's Little India targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with Chicago expansion planned.