Tanishq opens first US store in New Jersey, eyes Chicago as diaspora play unfolds
Tata's Titan-operated jewelry brand debuts in New Jersey's Little India after a two-year market study, targeting the USD 3 billion Indian American segment within a USD 60 billion North American market. It sees the US as a huge runway for Indian retail brands via the diaspora and plans further expansion.
Tanishq, Tata's Titan-operated jewelry brand, opened its first US store in New Jersey's Little India and sees huge US opportunity for Indian retail brands via the diaspora, planning expansion to cities like Chicago.