Tanishq opens first US store in New Jersey, eyes Chicago and diaspora market
Titan's jewelry brand entered the US targeting the USD 3 billion Indian American segment within a USD 60 billion jewelry market. After a two-year study, Tanishq launched in New Jersey and plans further expansion, saying America holds huge opportunity for Indian retail brands.
Tanishq, Titan's jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, and sees huge opportunity for itself and other Indian retail brands in America, with plans to expand to cities like Chicago.