Tanishq opens first US store in New Jersey, eyes Chicago and the diaspora market
Titan's jewelry brand has entered the US via New Jersey's Little India strip after a two-year market study, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. Tanishq says America holds huge opportunity for other Indian retail brands, with Chicago next on its expansion map.
Tanishq, Titan's jewelry brand, opened its first US store on New Jersey's Little India strip and says America offers huge opportunity for Indian retail brands, targeting the diaspora before expanding to cities like Chicago.