Tanishq opens first US store in New Jersey, eyes Chicago and mainstream American shoppers
Tata's Titan-run jewelry brand has entered the USD 60 billion US market after a two-year study, initially targeting the USD 3 billion Indian American segment. Tanishq says America offers a huge runway for other Indian retail brands and plans further expansion beyond the diaspora.
Tanishq, Tata's Titan-run jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with plans to expand to Chicago and mainstream consumers.