Tanishq opens first US store in New Jersey, eyes Chicago and a $3B diaspora market
Tata's Titan-run jewelry brand launched its debut US outlet on New Jersey's Oak Tree Road after a two-year market study, targeting the $3 billion Indian American segment within a $60 billion US jewelry market. It plans Chicago next and says America is a huge opening for other Indian retail brands.
Tanishq, Tata's Titan-run jewelry brand, opened its first US store on New Jersey's Oak Tree Road and plans Chicago expansion, saying America offers huge opportunity for Indian retail brands via the diaspora and localized designs.