Tanishq opens first US store in New Jersey, eyes Chicago and diaspora crossover
Titan's Tata-group jewelry brand launched its debut US outlet on New Jersey's Oak Tree Road after a two-year market study, targeting the USD 3 billion Indian American segment first before broader consumers in the USD 60 billion North American market. Chicago expansion is planned next.
Tanishq, Titan's Tata-group jewelry brand, opened its first US store on New Jersey's Oak Tree Road, calling America a huge opportunity for Indian retail brands, targeting the diaspora before crossover to broader consumers and planning Chicago expansion.