Tanishq opens first US store in New Jersey, eyes Chicago and broader market crossover
Tata's Tanishq has entered the US with its debut store in New Jersey, targeting the USD 3 billion Indian American segment within a USD 60 billion North American jewelry market. The brand plans a Chicago store next and sees a huge runway for other Indian retail brands to follow.
Tata's Tanishq opened its first US store in New Jersey, targeting the Indian diaspora, and says America offers huge opportunities for Indian retail brands, with plans to expand to Chicago and eventually crossover to the broader market.