Tanishq opens first US store in New Jersey, eyes Chicago and a USD 60B market
Titan's Tata-owned jewelry brand debuts in New Jersey's Little India after a two-year market study, targeting a USD 3 billion Indian American segment. Chicago is next, and Tanishq says its entry paves the way for other Indian retail brands to cross into the US.
Tanishq, Titan's Tata-owned jewelry brand, opened its first US store in New Jersey's Little India and sees huge opportunity in the diaspora market, planning Chicago expansion and paving the way for other Indian retail brands.