Tanishq opens first US store in New Jersey, calls America a huge opportunity for Indian retail
Tata's Tanishq launched its debut US store on Oak Tree Road, New Jersey, after a two-year market study, targeting the Indian diaspora with Chicago next. It flags a USD 60 billion North American jewelry market and a USD 3 billion Indian American segment as headroom for Indian brands.
Tanishq, Tata's jewelry brand, opened its first US store on Oak Tree Road, New Jersey, targeting the Indian diaspora with plans to expand to Chicago. It calls the US a huge opportunity for Indian retail brands.
Why this matters
The New Jersey launch marks Tanishq's US entry, with the brand flagging a 'huge opportunity' for Indian retail abroad and already eyeing Chicago as its next expansion market.
Store openings holding steady with 588 signals over the past 90 days.