Tanishq opens first US store, flags America as growth frontier for Indian retail brands

Titan's jewelry brand launched its debut US outlet in New Jersey a month ago, targeting the USD 3 billion Indian American segment within a USD 60 billion market. Following a two-year study, Tanishq plans expansion to cities like Chicago and sees broad opportunity for Indian retail abroad.

— Filed Fri, 3 Jul, 2026, 19:55 IST · Source Financial Express · BrandWagon · Updated

Tanishq, Titan's jewelry brand, opened its first US store in New Jersey targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with plans to expand to cities like Chicago.

Why this matters

Tanishq's New Jersey debut marks its first US store, extending a diaspora-focused expansion that eyes Chicago next and signals runway for Indian retail brands entering the American market.

Store-opening activity is steady with 567 signals in the last 90 days.