Tanishq eyes US growth after New Jersey debut, urges Indian retail brands to follow
A month after opening its first US store on New Jersey's Oak Tree Road, Tata's Tanishq is betting on the Indian diaspora to crack a USD 60 billion North American jewelry market, with a USD 3 billion Indian American segment. Chicago is next as the brand calls the US a huge opportunity.
Tata's Tanishq, a month after opening its first US store on New Jersey's Oak Tree Road, sees huge US opportunity via the Indian diaspora and plans expansion to Chicago, urging other Indian retail brands to follow.
Why this matters
Builds on Tanishq's New Jersey store opening, positioning the diaspora as a gateway for Indian retail brands entering the US. Chicago is flagged as the next market as Tanishq scales North American ambitions.
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