Tanishq enters US with New Jersey store, eyes Chicago and a huge diaspora-led opportunity
Tata group's Tanishq opened its first US store in New Jersey's Little India after two years of market study, targeting the USD 3 billion Indian American jewelry segment within a USD 60 billion North American market. The brand plans Chicago next and says America holds big room for other Indian retail names.
Tanishq, Tata group's jewelry retailer, opened its first US store in New Jersey's Little India and sees huge opportunity for itself and other Indian retail brands in America, driven by the affluent Indian diaspora, with expansion plans to Chicago.