Tanishq enters US with New Jersey debut, eyes Chicago next
Titan's jewelry brand opened its first US store in New Jersey's Little India, targeting the Indian diaspora. It sees a USD 60 billion North American jewelry market and a USD 3 billion Indian American segment, and says America offers a huge runway for other Indian retail brands.
Tanishq, Titan's jewelry brand, opened its first US store in New Jersey's Little India targeting the Indian diaspora, and says America offers huge opportunities for other Indian retail brands, with plans to expand to cities like Chicago.
Why this matters
Tanishq's New Jersey debut marks its first US store, a diaspora-led bet with Chicago flagged next. The move follows its call for other Indian retail brands to enter the USD 60 billion North American market.
Store openings holding steady with 801 signals over the past 90 days.