Tanishq enters US, flags 'huge opportunity' for Indian retail brands abroad

A month after opening its first US store in New Jersey's Little India, Tata's Tanishq says America offers major runway for Indian retail. Backed by a two-year market study, it targets the USD 3 billion Indian American segment within a USD 60 billion North American jewellery market, with Chicago next.

— Filed Sat, 4 Jul, 2026, 19:03 IST · Source Financial Express · BrandWagon · Updated

Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, says America offers huge opportunities for Indian retail brands, targeting the diaspora with plans to expand to Chicago.

Why this matters

Follows Tanishq's US debut in New Jersey a month ago and its stated plan to open in Chicago next, signaling a structured push for Indian retail brands into North America backed by a two-year study.

Retail-brand signals holding steady at 2,461 over the past 90 days.