Tanishq bets on US diaspora market, sees runway for Indian retail brands after New Jersey debut

A month after opening its first US store in New Jersey's Little India, Tata's Tanishq says America offers big opportunities for Indian retail brands, driven by a USD 3 billion Indian American segment within a USD 60 billion US jewelry market. Chicago is next after a two-year market study.

— Filed Sat, 4 Jul, 2026, 02:47 IST · Source Financial Express · BrandWagon · Updated

Tata's Tanishq, a month after opening its first US store in New Jersey's Little India, says America offers huge opportunities for Indian retail brands, driven by the diaspora, with plans to expand to Chicago.