SKIMS enters India with Reliance Brands, opening first stores in Delhi and Mumbai
Kim Kardashian co-founded shapewear brand SKIMS has signed an exclusive India partnership with Reliance Brands. The rollout will begin with physical stores in Delhi and Mumbai, followed by expansion across additional cities and digital channels.
Reliance Brands Limited has secured an exclusive partnership to launch Kim Kardashian co-founded SKIMS in India. It will operate physical stores and digital channels, starting in Delhi and Mumbai, followed by a phased expansion into additional cities and channels.
Why this matters
The partnership confirms recent signals that SKIMS planned its first Delhi and Mumbai stores, moving the brand from reported market-entry plans to an India rollout with Reliance Brands.
retail-brand is accelerating, up +99,425% QoQ.
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