SKIMS enters India with Reliance Brands; first stores planned for Delhi and Mumbai
Reliance Brands will exclusively operate SKIMS stores and digital channels in India, starting with Delhi and Mumbai before expanding to more cities and channels. The partnership marks the shapewear brand’s India debut.
Reliance Brands will exclusively operate SKIMS stores and digital channels in India, launching first in Delhi and Mumbai before wider expansion. The partnership marks the Kim Kardashian-founded shapewear brand's India debut in the premium fashion market.
Why this matters
No related recent signals are provided, making the Reliance Brands partnership SKIMS's first tracked India market-entry signal.
Store openings are steady, with 1,754 signals recorded in the past 90 days.