Reliance Brands to launch SKIMS in India, starting with Delhi and Mumbai
Reliance Brands will exclusively bring Kim Kardashian’s SKIMS innerwear and shapewear label to India through stores and digital channels. The rollout will begin in Delhi and Mumbai before expanding to more cities and channels in phases.
Reliance Brands will exclusively launch Kim Kardashian’s SKIMS innerwear and shapewear brand in India, opening initial stores in Delhi and Mumbai and operating digital channels. The partnership will expand in phases to additional cities and channels.
Why this matters
The move follows recent signals that Reliance Brands won an exclusive SKIMS partnership and planned first stores in Delhi and Mumbai, moving the India rollout from partnership announcement to launch execution.
Retail-brand signals are accelerating, up +98,975% QoQ.