Reliance Brands wins exclusive partnership to launch SKIMS in India
SKIMS will enter India through an exclusive Reliance Brands partnership, opening first stores in Delhi and Mumbai before a phased physical and digital rollout nationwide.
Reliance Brands has secured an exclusive partnership to launch SKIMS in India. The shapewear and loungewear brand will debut with stores in Delhi and Mumbai, then expand through phased physical and digital channels nationwide.
Why this matters
Reliance Brands' SKIMS partnership extends its recent India-entry activity: a related signal reported first SKIMS stores planned for Delhi and Mumbai.
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