SKIMS enters India with first stores planned for Delhi and Mumbai
Reliance Brands will exclusively operate SKIMS across physical and digital channels in India, beginning with stores in Delhi and Mumbai before a phased expansion into more cities and online channels.
Reliance Brands will exclusively operate Kim Kardashian-owned SKIMS across physical and digital channels in India. The shapewear and apparel brand will begin with stores in Delhi and Mumbai, followed by a phased multi-city and multi-channel rollout.
Why this matters
The move follows a recent signal that SKIMS entered India with Reliance Brands and planned first stores in Delhi and Mumbai, advancing the partnership from market entry to a physical retail rollout.
Store openings are steady, with 1,755 signals recorded in the past 90 days.