Reliance Brands brings SKIMS to India, with first stores planned for Delhi and Mumbai
Reliance Brands has secured an exclusive India partnership with SKIMS and will launch the shapewear and apparel label through stores in Delhi and Mumbai, followed by phased physical and digital expansion.
Reliance Brands has secured an exclusive partnership to launch SKIMS in India, beginning with stores in Delhi and Mumbai and expanding through physical retail and e-commerce. RBL will operate the shapewear and apparel brand, targeting rising premium-fashion demand.
Why this matters
The SKIMS partnership extends Reliance Brands' position as an India gateway for global fashion and luxury labels. It follows recent signals on its portfolio e-commerce leadership changes, including Aniket Kumar Singh's appointment.
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