Resurfacing a February 2023 move: Tanishq entered the US with a New Jersey store, eyed Chicago expansion
Titan-owned Tanishq opened its first US outlet in New Jersey back in February 2023 and was planning further expansion, including Chicago. The jewellery brand saw room beyond the Indian diaspora in North America's $60 billion market after two years of market study.
Tanishq, operated by Titan, opened its first US store in New Jersey targeting the Indian diaspora and plans expansion to cities including Chicago. The brand sees a USD 60 billion North American jewellery opportunity but is adapting products and store formats for local consumers.
Why this matters
The move aligns with recent signals on Tanishq's US growth push after its New Jersey opening and its plans for Chicago and a wider US rollout.
Store-opening is steady, with 1,707 signals recorded in the past 90 days.