Reliance Retail launches AJIO Beauty with 1,500+ brands and 19,000-pin-code reach
Reliance Retail has launched AJIO Beauty, combining AJIO’s fashion-led digital audience with Tira’s beauty expertise. The platform carries more than 1,500 Indian and international brands and offers AJIO Rush rapid delivery in select cities.
Reliance Retail launched AJIO Beauty, integrating AJIO’s fashion reach with Tira’s beauty expertise. The platform offers over 1,500 Indian and international brands across beauty categories, delivers to 19,000-plus pin codes, and provides AJIO Rush quick delivery in select cities.
Why this matters
Following signals on Netmeds' first Chennai pharmacy store and its January 2023 offline expansion, Reliance Retail is extending its retail ecosystem through AJIO Beauty's digital beauty offering.
Omni-channel activity is steady, with 1,356 signals recorded in the past 90 days.
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