PVR INOX to take Smart Screens format to nearly 300 smaller towns, starting with Muzaffarpur
PVR INOX plans to launch its lower-cost Smart Screens format across nearly 300 Tier 2 and Tier 3 towns. The first location will be Muzaffarpur, with tickets priced 30% to 35% below regular PVR multiplexes and investment of about ₹1.9 crore per screen.
PVR INOX will roll out its lower-cost Smart Screens format across nearly 300 emerging towns, starting in Muzaffarpur. The ₹1.9 crore-per-screen model targets Tier 2 and Tier 3 markets with ticket prices 30% to 35% below regular multiplexes.
Why this matters
The plan extends PVR INOX's recent Smart Cinemas push: it launched the format for Tier III India, debuted in Muzaffarpur and outlined a goal of 1,000 new screens across 300 cities.
Store-opening is steady, with 1,725 signals recorded in the past 90 days.