PVR INOX launches SMART Cinemas to target tier-III India
PVR INOX has introduced SMART Cinemas, a value-led FOCO exhibition format for smaller cities. Its first property is set to open in Muzaffarpur, Bihar, while six additional signed sites are scheduled for delivery within nine months.
PVR INOX launched SMART Cinemas, a value-led FOCO exhibition format for tier-III India. Its first site will open in Muzaffarpur, with six more signed for delivery within nine months, targeting organised entertainment demand in smaller cities.
Why this matters
SMART Cinemas advances PVR INOX's reported plan to add 1,000 screens across 300 cities and follows its Muzaffarpur debut signal. The expansion complements its push into sports, concerts and comedy to lift multiplex footfall.
Store-opening activity is steady, with 1,724 signals recorded in the past 90 days.