PVR INOX debuts SMART Cinemas in Muzaffarpur for Tier III expansion
PVR INOX has launched its SMART Cinemas format in Muzaffarpur, Bihar, using a franchise-owned, company-operated model aimed at value-conscious Tier III consumers. Six more signed properties are expected to open within nine months.
PVR INOX launched SMART Cinemas, a FOCO-led exhibition format for Tier III India. Muzaffarpur, Bihar, is the first location; six additional properties are signed for opening within nine months, targeting value-conscious consumers with premium cinema and curated F&B.